By Ty Kelly
We live in increasingly fast-paced times, so our relaxation is more important than ever. Finding some time to spend with friends and family can be difficult, but it is easier when you have an outdoor oasis at home to entertain them with.
Whether families are looking for the perfect outdoor patio furniture or they need some help putting together extra seating areas for special occasions, the team at Keter Group can help lead the charge.
Introducing Keter & CEO Alejandro Pena
As the CEO of Keter Group since 2017, Alejandro Pena has been a leading voice in the sustainability efforts of the company. Utilizing the skills he carefully honed at legacy companies like Rubber Maid, Pena has helped foster a westward expansion for Keter as it looks to put its sustainable resin-based furniture into homes around the world.
Keter itself was founded nearly 100 years ago in Israel where the company rapidly began to flourish thanks to its sustainable resin-based materials. Making comfort and sustainability a core action item at Keter, Alejandro Pena has been pivotal in preparing families for the outdoor gatherings that they enjoy.
Let’s take a look at some of Keter’s top summer products while discussing the sustainability efforts that have made them so affordable and accessible.
Recyclable Materials Dominate Keter’s Efforts
Keter Group was founded in 1948 and since then the business has expanded throughout Europe, North America, and into other parts of the Middle East. Keter has made its resin-based materials part and parcel of its identity, giving customers access to products that are viable in all weather conditions and climates.
Keter has made recycling a core part of its global mission statement and as of 2020, Keter Group’s products contained more than 40% recycled content. Keter Group is aiming to improve that percentage to 55% by the end of 2025. Keter Group’s entire product line is also 100% recyclable and the company has undertaken efforts to put collection systems in place to prevent waste from ending up in landfills.
The Signature Styles of Keter
Almost instantly recognizable, Keter Group‘s collection of resin-based products comes in clean and modern styles with a variety of different textures and finishes available. Rattan and knitted motifs are popular options but brass, wood, copper, and other finishes are available.
No matter what kind of finish customers are looking for, Keter aims to meet their needs with sustainable, long-lasting, and premium-looking products. Keter Group rests much of its reputation on the well-built Adirondack Chairs that have become so popular. These outdoor chairs are great year-round while providing a splash of classy functionality to company gatherings.
Shoppers looking to really upscale their outdoor events can look into the Keter Outdoor Kitchen Cart which makes food prep and item storage as easy as possible.
