5 Impressive Homepage Design Inspirations For Your Online Store

Homepage designs are no funny business when it comes to the eCommerce industry, as it is primarily a reflection of your brand ideals and values. This is the first thing that your visitors see and therefore building the right first impression is crucial for your business. Sometimes, the elements you put on the homepage need to be well-thought-out as your viewers can be critical about them. These elements should be able to put out your business definition, keep the customers confident and engaged, all at once and in 50 milliseconds! Sounds tough? In all honesty, it isn’t if you know how the littlest things on your homepage can keep your customers coming to your website.

According to 2018’s Statista report, more than 1.8 billion people made online purchases and the estimations only point to its rise in the coming years. Given the huge numbers and the potential of the eCommerce industry, we are looking at some of the most favorite homepage designs of brands, and analyze how each of them uses unique features to keep their customers intrigued throughout.

First up on our list is:

1. Airbnb

The popular travel platform has been the recent crowd-favorite because of its disruptive business model, impressive UX features, and its quirky use of urgency homestay bookings! However, little do we notice the elements it puts on its homepage that keeps it way ahead of its competitors:

• Featured Image: As soon as you enter this website, it is the featured image that keeps you hooked because of its widescreen view, colors giving you major vacation pangs.
• Easy SearchBox: The designers have done a commendable job to keep the search box the main highlight of the homepage and super easy with the custom auto-fills based on the user’s last searches.
• Detailed Search Results Pages: With a clear presentation and ample filters, the search results page can give you custom results in seconds, as well as the detailed info and looks of the results.
• The Balance: The website is a complete consumer package and includes all the right functionalities in the right measure. It makes it look almost like a story.
• Contrasting Elements: The colors and its placement. From the bright backgrounds to the contrasting search bar, AirBnB designers sure know how to keep it all subtle.

2. PooPourri

Yes, it is adorable how this brand talks so easily about something that is almost taboo. This brand’s homepage does so many things in a casual, playful mood to spread goodwill within its visitors. Some of them are:

• The quirky, yet informative homepage videos give the visitors an exact idea of how the product works in less than 20 seconds.
• Clever, tongue and cheek copywriting like ‘Proceed with your business as usual. All anyone will smell is a refreshing blend of natural essential oils.’ This actually delivers the message right and without any awkwardness at all!
• The brand also reaches out to its audience by suggesting them to buy the product on a subscription basis, so that their product can arrive just before their current product gets over.

3. Bliss

This is a merchant that brings spa-skincare products to its customers and its unique homepage design is a bonafide conversion specialist. Right from entering the website, there are several factors at play in its best:

• First, the somber colors give a soothing feeling, thus standing up to its name and the reminiscence of a spa at home
• The casual typography gives it a more inviting, warm than that of others
• The homepage also comes in an ‘Enable Accessibility’ feature especially tested with the users’ needs in mind.
• CTAs are everywhere on this website with enough breathing space, so the customers can glide through their purchases.

4.  SkullCandy

The homepage of this brand comes through loud and proper (as does its products) to all its customers. The best part of the homepage is it’s interesting color schemes, gradients, and stunning, high-resolution photos. These work together in leading your customers to perform desired actions on the page. The standout features are:

• The entire sleek vibe that this website gives to its customers as soon as they’re on the website
• The easy to navigate options that make customers reach what they are looking for in no-time
• They have a unique way to represent their products to their customers and even make them reach their personalized store, all at one place

5. DropBox

These guys surely know how to take things to the other level. They have pretty catchy CTAs, and most importantly relevant images to let the visitors identify the respective sections. The following are some of the standing-out features:

• Simple yet descriptive headlines, without any fluff, or jargon
• Generous amount of whitespace, keeping everything breathable
• Compelling design with reviews and testimonials highlighted in the right areas

So, What Works?

As you can see from all the above homepages that there’s no one-size formula that applies towards brewing perfect homepages. Instead, it needs time, patience, and understanding of your customer’s perceptions and requirements. For example: For Bliss, the target group generally comprises people looking for spa products at home, and therefore in order to cater to them in better ways, the homepage had a chic-tone to it.

On the other hand, Dropbox that has a more subjective audience keeps its homepage free from jargon, and instead resorts to simpler, and powerful headlines for better customer experience. However, that doesn’t mean that you have to limit your possibilities or imagination to these samples in order to build the homepage for your brand.

Here are some of the factors your homepage needs, no matter which industry your brand belongs to:

●   Knowing The Right Color Palette

Colors play a major role in the minds of your customers to get them performing on a CTA as well as carry that back with them. That said, the color schemes chosen need to enhance the readability, consistency, and overall experience of the homepage.

●   CTA’s

Your call-to-actions are the reasons why your customers come to your landing page, and therefore all your elements need to play together to highlight these little rubies. Instead of being too obvious in leading them straight to CTAs, you can instead make your customers engaged in your homepage.

●   Taking Care of Value Propositions

Most value propositions serve the right to the purpose when it comes out as a collaborative effort of the UX designer, the engaging copy and the well-designed user experience.

Conclusion

Homepages for your brand aren’t like the welcome mat for your online visitors. Instead, they are the conversation starters that help your visitors to engage with your brand in real-time. Therefore, you should keep these pages fun, interesting, without being too technical, in order to get maximum conversions.

If you’re looking for UI/UX design services, CodeClouds has the design and branding expertise you need, with web development experts ready to take your design to the next step.